Building stronger teams through the magic of a slackbot! helps modern, distributed teams build the kinds of relationships that maximize team engagement,
productivity and innovation.


In a digital world obsessed with efficiency,
how do we cultivate the trust and rapport necessary for productivity and innovation?

Technology is a beautiful thing: it couldn’t care less about geography, which is why we are able to cultivate a diverse workforce that spans the globe.

But constant connectivity alone does not create the trust and camaraderie that make teams great. And so we continue to rely on face-to-face encounters to build these relationships.

It doesn’t have to be this way. The very same technology that bridges vast physical distances can also bridge the emotional distances that makes us feel far apart.

By giving teams a way to bond in the cloud where they’re already working, will multiply the return on investment in collaborative technology and amplify the effectiveness of teams, both remote and co-located.

It’s what’s betwixt us, not what separates us, that matters.

We get teams talking


Designed to integrate with collaboration platforms, starting with Slack


Admins can set up teams and invite members in just a few clicks


The magic starts with carefully selected questions delivered via direct message by our friendly bot.

  • Each team gets 3 conversation starters each week
  • Questions in our vast database aretagged according to our 4D model for topic, complexity & levels of intimacy

Team members engage on their own time - asynchronicity at its best!

  • If a user is busy, s/he can go ahead and snooze - they have 48 hours to get in on the conversation
  • Users can also skip any question, but if they choose to, they might never know what makes their teammates tick!

Team-member answers are shared in a group channel to get good banter going

  • No lurking! To foster trust, only team- members who have answered a question will be invited to a group discussion
  • Teammates learn about themselves and about each other, building the kinds of bonds that make great things possible
  • Time-bound conversations keep users engaged & on topic, and encourage participation
  • Each questions is “live” for 48 hours: just like IRL, conversations are ephemeral and are not saved or stored

Insight from rich data sets along with a continuous machine learnving helps companies optimize employee engagement efforts

  • Works in service of existing corporate goals including culture-building, diversity training, leadership development and knowledge sharing among others

The result is a stronger, more engaged, more productive & more innovative workforce


Relationships are built on trust. Trust is built in conversation. But not just any conversation -
the kind that uncovers what lies betwixt us.

Good conversation helps us think and rethink, charge up and wind down, evolve and invent.

It is food for thought, fuel for creativity, and fertile soil for our kaleidoscopic diversity - diversity of experience, of backgrounds, of interests, of perspective, of culture, of skills, of ethnicity, of gender, of age, of beliefs, of thought and so much more

It is only when we feel seen and heard individually that we are able be our best and do our best collectively. Who we are matters. What we care about matters. What troubles us matters. What we talk about matters and how much we talk matters. A company of clever, well-informed people who have a great deal of conversation is a company that captivates, motivates and innovates.


Engaging and intuitive on the outside,
deeply scientific on the inside

Talking is easy, but talking about the right things, in the right way, with the right people? Not so much.

Some call it the art of conversation, but for the legion of us who aren’t artists there is nothing more intimidating than a blank canvas.

And digital dialoguing is even trickier: differences in schedules, work styles, roles, geographies, cultures and processes add what is termed virtual distance to the physical distance that separates us, particularly for remote workers.

That’s where comes in - we’re a digital conversation engine born out of a mission to harness the technology we already use to create more authentic connection and communication between individuals on a team

We take the thinky stuff seriously. We’re very proud to be collaborating with

Institute of Cognitive
and Brain Sciences

We developed a 4-D framework based on a deep understanding of the principles of psychology, sociology, human behavior and philosophy. Our model takes into account:

  1. The imperative of progression & reciprocity to the development of interpersonal trust (if you’re curious, check out the basics of Social Penetration Theory)
  2. The value of incremental, frequent & consistent interaction on good habit formation (dip your toe in behavioral psychology)
  3. The impact of varying complexity & levels of effort (an introduction to the link between motivation and success)
  4. The importance of establishing the building blocks of trust (go ahead, geek out on Aristotle’s thoughts on rhetoric)

That’s some pretty heady stuff but it’s what makes the digital equivalent of the world’s best dinner party host: a joy to engage with, a natural at sparking good conversation, great at putting people at ease and making them feel comfortable sharing, bantering and uncovering the magic that lies betwixt them.

A bunch of playful, unafraid co-conspirators who never want to stop having fun

An experiment that likes to experiment. A band of renegades. Ambitious to say the least.



  • How does it work?

    We’re so glad you asked! The installation process could not be more simple: search for us in the Slack directory and you’re only a few clicks away from integrating the betwixt us bot into your Slack team. You’ll be asked to pick up to 7 team members (including yourself) to engage with the bot. Those team members will receive a welcome message and then it’s off to the races with the first question coming at you soon.

  • Why can’t my team be bigger than 7?

    Since our mission is to spark good conversation between you and your team, research (1) (2) (3) shows that effectiveness breaks down with groups larger than 7. Think about the last time you were at a dinner party: it’s difficult to engage in dialogue with more than 7 people. It turns to chaos! And online, it turns to forum. We don’t want that!

  • Why should I care?

    It’s pretty simple yet sometimes difficult to explain, but it goes like this:
    Questions → Conversation → Trust building → Emotional Connection → Better work, together.

    Teams that are emotionally connected to each other, work better together. Emotional connection can only be achieved through conversations that help people get to know each other. So we believe that good conversation is paramount to building the trust that leads to innovative, productive and ultimately fulfilling work.

  • Where do your questions come from?

    So many before of us have done such great work in this arena that we didn’t need to reinvent the wheel. Therefore our questions are sourced from places like Myers Briggs and Big 5, entrepreneurial trait assessments, gamer profiles, recruiting resources, career development and relationship-building models.

  • What makes you different?

    To put it simply: our head and our heart. In terms of our head (or our brainy science), our 4D matrix is designed to keep the conversation constant as well as make it progressively more intimate. Our questions are inspired by successful personality tests but they have been rewritten to facilitate personal growth and resilient connections in a group of people.

    And for the heart, we put empathy at the center of everything we do (cue our CEmO). We have a self aware bot that is built to meet the technological expectations of cross cultural, cross generational and remote based teams. We built something that stands on the ground of trust building, relationship fostering and personal growth. Three things that are promised by self help books, not chat bots ;)

  • When can I play with it?

    Now! We are very excited to announce that we are officially in the Slack directory. Visit this link to start uncovering the magic betwixt your team today!

  • How much does it cost?

    Right now, we are in open beta with teams for a 6 week free trial. Following the trial, our subscription model will keep teams engaged for the price of a team dinner. For more info, contact us at .

  • On a scale of love to obsessed, how much will my team like it?

    We might be slightly biased, but we’ve been using our own product with our team for months now and have seen our trust of (and love for) each other shoot through the roof. Our bot also helped to open lines of communication between our very emotionally driven team and our pragmatic, logical developers. The first time we got a gif from our dev, was a truly magical day.

  • Is it safe?

    We take every precaution to make sure that we are dealing with your data with the level of privacy and security that you deserve. We are helping to build trust in digital relationships and that process starts with us winning your trust first. We take that responsibility seriously. We don't share your info and we don't police your discussions. Our job is to ignite conversation, not police it.

It takes a village to change the internet

Every one of these collisions has changed our history and impacted our journey.
We are grateful for their talent, their work and their support.

Fay Yee
Simon Moloney
Bruce, Jenny and Dom at Vinyl
Professor Felipe Massa and
his band of rockstars at Loyola University
Dr. Dara Blumenthal
Andy Stocker
Anne Olesen
Ben Jenkins

Interested in what we’re doing?
Let us know!
We’re as curious about you as you are about us.